Sway: The Irresistible Pull of Irrational Behavior, Ori Brafman and Rom Brafman (Doubleday)

Here is a very intriguing look at how and why we—ordinary, intelligent people—are sometimes compelled to act in extraordinarily foolish ways. How could a respected and accomplished pilot choose to ignore all of his training and wind up killing himself and everyone on board his plane? How could a student let himself get talked into … Continue reading Sway: The Irresistible Pull of Irrational Behavior, Ori Brafman and Rom Brafman (Doubleday)